What do we mean by innovation?
We are the world’s fastest growing company in household cleaning, health and personal care – and our systematic approach to innovation is key to our success. With one great product innovation after another, nearly 40% of our sales come from products launched in the past 3 years.
Our constant stream of world-firsts use the latest technology and science, but for us, innovation is about creating solutions that that millions of people want to buy – simple but powerful ideas that make life better in some small way.
Cillit Bang, Vanish Oxi, Air Wick Freshmatic and all the other innovations driving the growth of our Power Brands year after year, show how we take great ideas that consumers love and make them work on an industrial scale. For, ultimately, innovation is nothing unless it ends up in a consumer’s hands. Our strength is turning great ideas into world best-sellers.
Who do we work with?
We believe that it’s the quality of an idea that matters, not where it came from. So we have a strong track record of working with innovators and suppliers of all sizes on new products, technologies and licensing – and we want to do even more. We work with:
- large companies and multinationals
- small to medium-sized businesses
- academic institutions
- government organisations
- other industry sector businesses
- technology brokers
- individual inventors and entrepreneurs.