Licensing and Reckitt Benckiser’s
RB-Idealink

vanish is the No. 1 carpet cleaning and fabric treatment product in Europe / Harpic is the leading toilet bowl cleaner in 47 countries

Reckitt Benckiser is actively licensing its brands to companies who have access to sales channels and product competencies which can add value to the equity of our brands.


Are you interested in licensing one of our brands? All you have to do is follow a few simple steps

Licensing our brands

With licensing agreements already in place for Woolite, Air Wick, Lysol and Cillit Bang , we welcome ideas for building our brand equity with products that fit your business.

Our ideal partner…

  • Is highly motivated, entrepreneurial and marketing ‘savvy’
  • Has strong retail relationships
  • Can develop and design a high quality, innovative product
  • Will make our brand a top priority

What brands are available for licensing?

The brands listed below are our priorities for licensing but if you have a good idea for a brand not listed here please let us know.

Click on the brands below for more details

What to do next

Please submit your proposal, along with your contact, company and distribution information below.

Submit a licensing request
Our Licensing team will review the information provided and will reply to you within 3 months of receiving your proposal, advising you of our intention to proceed or not.






  • Air Wick
  • Cillit Bang
  • Clearasil
  • Dettol
  • Finish
  • Harpic
  • Lysol
  • Resolve
  • Vanish
  • Veet
  • Woolite