Products and Reckitt Benckiser’s
RB-Idealink

Sold in over 60 countries, Air Wick is the brand consumers turn to for innovative air fragrancing solutions / Dettol has protected generations of families from infection around the world

Reckitt Benckiser is very interested in licensing products that are ready to go, with proof of principle both commercially and technically, and with a good fit to our brands.


If you think you have a ready-to-go product that would be of interest to us, all you have to do is follow a few simple steps

What’s a ready-to-go product?

Often a company will have developed, and even launched, a product, but is still interested in an alliance with Reckitt Benckiser. If your product is viable both technically and commercially, and we agree that it will fit with one of our brands, we would be very interested in working with you to launch your product.

What are we looking for?

If you have such a product, whether launched in one country or several, that you can show has positive reaction from consumers, then we are interested. Even if that product is not targeted at our product categories, but could be adapted to be so, then we’d like to hear about it. Even if the product isn’t launched, the closer it is to market the greater our interest.

So, we suggest you find out more about our brands using the link below

Go to Brands website
If you feel you have a product which could fit with one of our brands, feel free to enter the submission process and tell us about it – non-confidentially, of course, in the first instance.

What to do next

To consider your product for distribution by Reckitt Benckiser, please submit your proposal, along with your contact, company and distribution information below.

Submit a product
Our Product team will review the information provided and will reply to you within 3 months of receiving your proposal, advising you of our intention to proceed or not.

We consider RB as a strong and important partner for innovation in the ADW and cleaner industry - Large Chemical Company